TORRI e FIORI is a furniture brand with a source of inspiration in italy. The goal of this project was to create a cohesive and recognizable look for the brand that would effectively communicate their style and quality.
Client
TeF
2022
Contribution
Visual identity
Team - R.J.S.
Roman Shtein, Jenya Shtein
Inspiration
The name of the company comes from the Italian word for tower. That is why in the plastic of the logo we reflected the classic Italian architecture along with the branded typography.
The new logo features the brand name in a modern and clean typography, along with an image that represents the furniture industry. The color palette was chosen to evoke feelings of warmth and comfort, and to complement the furniture products themselves. The typography was chosen to be modern and clean, reflecting the company's style.
Overall, the visual identity system was designed to reflect the high-quality and style of "Terri e Fiori" furniture while creating a cohesive and recognizable look for the brand. We are proud of the final outcome and look forward to seeing the impact it will have on the company's growth and success.
Scope of work
Work on the brand identity included the development of a corporate identity, a detailed guideline, development of tone of voice and image style, and visual communication on social networks.
