The Nizhny Novgorod Fair is undergoing a renovation phase, within which it will become an attractive multi-format area for holding international and federal congress and exhibition events. It was a great honor and great responsibility for me to work on the logo of this institution. The Nizhny Novgorod Fair is a visiting card of the city. I wanted to highlight the historical heritage and at the same time create something modern and recognizable.

The logotype pays homage to the Nizhny Novgorod Fair's remarkable heritage, which spans two centuries. This historic institution boasts a blend of architectural styles, from the grandeur of its aged structures to the modern allure of its two new pavilions. Capturing this rich diversity in the logo was a paramount objective. The logotype seamlessly blends elements of traditional and contemporary design, mirroring the coexistence of the Fair's time-honored past and its forward-looking future. Each stroke and detail in the logo reflects the unique character of the Fair's architecture, symbolizing its enduring legacy while celebrating the harmonious integration of old-world charm and modern innovation that defines this iconic institution.