"Salut!" - a city cafe nestled in the heart of Nizhny Novgorod, holds a special place in my heart as I, along with my fellow co-founders at Studio Kurt, had the pleasure of spearheading a transformative journey for this beloved establishment. As the Art Director of studio, I was deeply invested in crafting a fresh and captivating visual identity that would breathe new life into "Salut!" and resonate with its diverse clientele.

For me, this project was a creative journey fueled by a desire to infuse "Salut!" with a welcoming and inclusive spirit. The corporate identity we meticulously crafted was a testament to the cafe's ethos of friendliness and openness. We wanted "Salut!" to be understood and embraced by people of all backgrounds and languages, transcending cultural boundaries to become a symbol of togetherness.

Ultimately, "Salut!" emerged with a renewed identity that not only captured the essence of a city cafe but also celebrated the joy of connections made over a cup of coffee or a delightful meal. It was an immensely rewarding experience to witness "Salut!" transformed into a vibrant point of attraction in Nizhny Novgorod, and I take great pride in our studio's role in shaping this beloved establishment's journey.