"Ministry of Breakfast," a quirky and innovative cafe, has managed to capture the essence of its brand through a captivating and vibrant visual identity. This case study explores how this cafe's extended color system and bright visual style have helped create a unique and memorable experience for its customers.
Client
MB
2022
Contribution
Visual identity
Visual communication
Team - R.J.S.
Roman Shtein, Jenya Shtein
The concept
"Ministry of Breakfast" is not just a place to grab a morning meal; it's an institution dedicated to celebrating the most important meal of the day with zeal and creativity. The cafe's concept revolves around infusing energy into every breakfast, transforming it into a lively and exciting experience. This concept is beautifully reflected in its visual identity.
Challenges:
Stand Out in a Crowded Market: In a competitive market, it was crucial to create a distinct visual identity that would draw attention and resonate with the café's target audience.
Convey Energy and Creativity: The café's unique selling proposition is its ability to infuse energy and creativity into the breakfast experience. The visual identity had to capture this spirit.
Results:
The Ministry of Breakfast's extended color system and vivid visual style have transformed it into a beacon of positivity, where every morning is a canvas waiting to be painted with delicious flavors and vibrant experiences. This visual identity perfectly embodies the café's mission to be the Ministry of Breakfast, empowering its customers to seize the day with zeal.
Scope of work
Work on the cafe’s identity included the development of a corporate identity, a detailed guideline, development of a uniform for employees, a sign, and visual communication on social networks.
