As the co-founder, Art Director, and designer at Studio R.J.S., I embarked on a transformative journey with Dreamlaser, a global pioneer in the innovative application of multimedia technologies. Our collaboration on the rebranding project for Dreamlaser was an extensive undertaking that spanned several months and encompassed a comprehensive overhaul of the company's entire visual communication strategy.
Client
Dreamlaser
2022
Contribution
Visual identity
Visual communication
Team - R.J.S.
Roman Shtein, Jenya Shtein
Company overview
Dreamlaser had been at the forefront of the industry since 2005, amassing a wealth of expertise that allowed them to achieve full-cycle in-house production. This expertise covered everything from conceiving creative concepts and content production to the technical realization of projects, all powered by their cutting-edge equipment and industry-leading engineers.
Vision
Our vision for this rebranding initiative was rooted in the profound synergy between creativity and technology that defined Dreamlaser. This synergy was not just a core value; it was the very essence of their identity as a company. Dreamlaser was renowned for pushing the boundaries of what multimedia technologies could achieve, and our mission was to encapsulate this pioneering spirit in their visual identity.
Visual language
A pivotal element of the project was the creation of a dynamic visual language that symbolized the seamless fusion of creativity and technology. We meticulously curated a vibrant color palette that combined futuristic, high-tech hues with vibrant, imaginative tones, mirroring "Dreamlaser's" commitment to pushing the boundaries of multimedia technology. This color scheme permeated every facet of their visual communication, from marketing materials to their website, reinforcing their position as industry trailblazers.
Result of transformation
Through our partnership with Dreamlaser, I had the privilege of witnessing their transformation from a technology company into a dynamic entity that harnessed the power of creativity to drive technological innovation. Our rebranding project was a testament to our studio's ability to not only create compelling visual identities but also to translate the core values and aspirations of a company into a compelling and impactful visual narrative. It was a remarkable journey that showcased the limitless possibilities when creativity and technology converge, exemplifying Dreamlaser's status as a world leader in the innovative use of multimedia technologies.
