As co-founder of the startup I worked on its identity, visual language and product design. Sotaplus is a personal design assistant based on artificial intelligence. I found inspiration at the intersection of digital and analog, at the interaction between human and machine. A significant part of the identity is built on the images generated by the system. Creating a holistic system I first of all aimed to find unique voice and create a visual base for further development.
Contribution
Visual identity, Product design
Visual communication
Team
Roman Shtein, Jenya Shtein
Denis Pimankin, Egor Shaklunov
Inspiration
The inspiration for SOTA+ blossomed at the intersection of these two worlds. I marveled at how the digital age has transformed the way we interact with the physical and analog aspects of our lives. This fusion of analog and digital was, to me, a space of boundless creativity and potential. I saw the beauty in the way AI could bridge these realms, serving as a bridge between the tactile, sensory experiences of the analog world and the limitless computational power of the digital realm.
In my quest to define Sotaplus's identity, I delved deep into the concept of this hybrid experience. I recognized that a significant part of this identity would be built upon the captivating images and designs generated by the system. These AI-generated visuals would serve as a testament to the harmonious collaboration between human creativity and machine precision. Each design, an exquisite blend of the human touch and AI's analytical prowess, would represent the unique voice of SOTA+.
Human-centric
We made it clear that Sotaplus was not a replacement for human designers; it was their trusted collaborator. It enabled them to explore new creative horizons, experiment fearlessly, and push the boundaries of design. The intersection of analog and digital, human and machine, was not a threat but an opportunity to redefine what was possible in the world of design.
Scope of work
During my time at SOTA+, I had a diverse scope of work, including crafting our visual identity, designing landing pages, creating impactful presentations, shaping our corporate identity, and refining the user experience of our AI-powered design assistant. These efforts formed a cohesive brand image that reassured clients that our technology aimed to empower, not replace, their creative roles.
Communication
I also played a pivotal role in shaping the visual communications for our social media marketing (SMM) efforts, creating engaging graphic elements that conveyed our brand's personality and resonated with our online audience, further reinforcing the message of collaboration between human creativity and AI innovation.
